Instagram is one of the most popular social networks and one of the most popular online platforms for online advertising. This application was first created with the sole purpose of sharing photos and videos; But now that more than a decade has passed since its creation, in addition to sharing photos and videos, it has become a strong virtual communication bridge between people, as well as a space to introduce businesses and ea money. In the following, we examine the most important events in the history of Instagram to see how this social network was able to ecome so popular and infiltrate the lives of the young generation.
Instagram , which is owned by Meta, currently has 1.28 billion users. In other words, more than one-eighth of the world’s population are Instagram users! According to the announced statistics, advertising revenue on Instagram i 2021 was more than 25 billion dollars and increased to 33.25 billion dollars in 2022 and is expected to reach 39.7 billion dollars at the end of this year!
The value of the Instagram brand was 33.48 billion dollars in 2022 and 25.07 billion dollars in 2021. This very popular platform has been announced as the fourth most popular social network in the world in 2023, after Facebook, YouTube and WhatsApp. Also, this social network is now the largest photo sharing website in the world. After its emergence, Instagram was able to diminish the popularity of Facebook, which was very popular in many parts of the world in the early 2010s, which was a great success for it.
The first Instagram logo was designed by Kevin Systrom in 2010. This logo was inspired by the shape of pleuride cameras that can take a photo and print it in just a few seconds; The word instagram and a rainbow band were also seen from the top to the bottom of the camera in the logo; But this Instagram logo changed in less than a year; Because this social network was able to gain popularity in such a short period of time, and its first logo was not professionally designed and looked busy.
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